地方依恋对公民参与地方营销的影响:关于地方依恋的前因与后果的概念框架

Journal of Marketing Research and Case Studies Pub Date : 2023-07-17 DOI:10.5171/2023.229393

Nada Khairat, Said Marso

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引用次数: 6

摘要

在当今快速发展的世界中，地方正在经历重大的变革，导致在吸引不同目标市场方面的激烈竞争。因此，采用一种强调合作、共同创造和共同参与的全新营销方式来增强地方吸引力变得比以往任何时候都更加重要。

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The Impact of Place Attachment on Citizen Participation in Place Marketing: Towards a Conceptual Framework of the Antecedents and Consequences of Place Attachment

In today's rapidly evolving world, places are undergoing significant and transformative changes, leading to fierce competition in attracting diverse target markets. Consequently, it has become more crucial than ever to adopt a fresh marketing approach that emphasizes collaboration, co-creation, and co-participation to enhance the place attractiveness.

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Journal of Marketing Research and Case Studies

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