{"title":"幕后:印尼传统表演艺术团体的服务经验","authors":"Adilla Anggraeni, Adilla Amelia","doi":"10.4018/IJACDT.2017070105","DOIUrl":null,"url":null,"abstract":"Deliveringasatisfactoryexperiencetothecustomersisaninseparablepartofaserviceorganization. This article investigateshow two different groups of wayang orang (human wayang), a form of traditionalartinIndonesiadeliverserviceexperiencestotheaudiences.Qualitativemethodsconsisted ofin-depthinterviewsandopen-endedsurveywereutilizedasthedatacollectionmethod.Thefindings suggestthatserviceexperiencesweredeliveredthroughthecombinationofvariousartelementsin theperformance,andsomeoftheelementsareconsideredtobemoreimportantthantheothers. Severalbarriershavealsobeenidentifiedasthebarriersthatinhibitconsumptionofthistraditional art.BharataandSwargalokaperformingartgroupswereutilizedasthecontextofthisresearch.This articlecontributestolimitedstudiesontraditionalartswithintheartsmarketingdomain,especially withregardstoartexperiencedeliveryandartconsumption. KEywoRDS Art Consumption, Art Marketing, Heritage, Indonesia, Service Experience, Wayang Orang","PeriodicalId":181387,"journal":{"name":"Int. J. Art Cult. Des. Technol.","volume":"295 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Behind the Scenes: Service Experience in Traditional Performing Arts Groups in Indonesia\",\"authors\":\"Adilla Anggraeni, Adilla Amelia\",\"doi\":\"10.4018/IJACDT.2017070105\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Deliveringasatisfactoryexperiencetothecustomersisaninseparablepartofaserviceorganization. This article investigateshow two different groups of wayang orang (human wayang), a form of traditionalartinIndonesiadeliverserviceexperiencestotheaudiences.Qualitativemethodsconsisted ofin-depthinterviewsandopen-endedsurveywereutilizedasthedatacollectionmethod.Thefindings suggestthatserviceexperiencesweredeliveredthroughthecombinationofvariousartelementsin theperformance,andsomeoftheelementsareconsideredtobemoreimportantthantheothers. Severalbarriershavealsobeenidentifiedasthebarriersthatinhibitconsumptionofthistraditional art.BharataandSwargalokaperformingartgroupswereutilizedasthecontextofthisresearch.This articlecontributestolimitedstudiesontraditionalartswithintheartsmarketingdomain,especially withregardstoartexperiencedeliveryandartconsumption. KEywoRDS Art Consumption, Art Marketing, Heritage, Indonesia, Service Experience, Wayang Orang\",\"PeriodicalId\":181387,\"journal\":{\"name\":\"Int. J. Art Cult. Des. Technol.\",\"volume\":\"295 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Int. J. Art Cult. Des. Technol.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/IJACDT.2017070105\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Int. J. Art Cult. Des. Technol.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/IJACDT.2017070105","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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