Impact evaluation for University-Business Cooperation and Technology Transfer in higher education systems: cluster analysis

Higher education systems evolved in recent decades. Universities must not only provide society with capable professionals but also act in the market for technologies, knowledge, and ideas to promote technological development. This paper discusses the motivational performance evaluation system for technology transfer process, specifically the patterns’ evaluation of academic units considering micro-cultures and idiosyncrasies’ analysis, in the academic context of autonomy. Based on action research, the existing performance evaluation system was assessed, and multivariate cluster analysis was proposed and tested as a method to enable micro cultures’ identification and evaluation. The analysis proposed enabled a tool for reflexive discussion regarding the effectiveness of the institutional innovation system in academic units and Engineering Education, and its implications for social and technological development of industry and society enabled action proposals for improvement in the university’s technology transfer management process.