INNOVATIVE SOLUTIONS FOR ENTERPRISE PERSONNEL ІN THE DIGITAL ECONOMY

Under the conditions of the fourth digital revolutions of platforms, the success of an enterprise personnel management strategy is determined by two main factors: the ability of enterprise to clearly define what behavior of employees is required to achieve its strategy and the ability to apply effective management levers to direct workers to the desired behavior. Both tasks are equally important and complex, especially in the transformation of the economy. The effectiveness (efficiency) of managing a large (if not decisive) enterprise depends on the quality of the personnel of the management system. Special attention should be paid to modern enterprise management strategies that are designed to ensure the competitiveness of enterprises in the context of globalization and the digital economy. Key words: personnel, professional qualification , competencies, digital skills , s oft skills.