保健旅游区发展潜力的咨询评估:以保加利亚为例

M. Ianeva, Stiliyana Basmadzhieva, Violeta Doneva, R. Georgieva
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引用次数: 0

摘要

这项研究的依据是保健旅游全球发展的当前趋势和对保健、康复和预防保健服务的新需求,以及保加利亚旅游区资源的高度集中。在已知的旅游目的地之外,旅游目的地的巨大发展潜力正在显现;这都要归功于在保加利亚发现的3500多个矿泉。目的:本研究旨在探索矿泉水资源经济利用的可能性,有利于旅游业的发展,并将大量不可用的资源纳入旅游区的可用资源中。这一方面将导致旅游业的全面发展和对GDP的额外贡献,另一方面将带来旅游区的可持续增长和全国旅游服务的全年发展。这项研究还发现,保加利亚有许多可以追溯到罗马和拜占庭帝国的水疗中心和温泉中心。咨询评估试图详细地揭示并找到发展健康旅游区的经济理由。实现健康旅游的潜力将对整个行业以及随之而来的经济活动产生积极的影响。此外,还必须确定开发人力资源和管理能力的必要性,这在旅游区和投资健康旅游概念的过程中是必要的。方法论——为了达到既定的目标和解决文章中产生的任务,采用了系统的方法和传统的研究方法:历史的、比较的、分析和综合的方法、观察法、分组的方法、调查和访谈的方法、图解的方法、区分的、分析的、结合的方法等。研究了我们的专业文献。利用了旅游业发达国家的经验和旅游综合体调查的结果。研究的贡献是项目在这方面的目标是在智能目的地的方向上升级至少两个保加利亚旅游区/目的地。从政策角度看,要实现旅游收入增长和对GDP的贡献,必须有一个清晰、长远和全面的愿景。方法——将不同的目的地营销管理工具结合起来,重点放在健康方面,使保加利亚成为一个四季旅游目的地,使其在每个潜在游客需要健康和安全的情况下,更容易被视为预防、康复和娱乐的目的地。调查结果- -咨询业务及其在旅游业中的应用,以及发展和管理保加利亚新设立的旅游区的潜力,专门从事保健旅游领域。保加利亚拥有未开发的健康旅游资源和资源潜力,可以将自己定位为健康和会展旅游的4季智能目的地。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
CONSULTING ASSESSMENT OF THE POTENTIAL FOR DEVELOPMENT OF HEALTH TOURIST AREAS: THE CASE OF BULGARIA
The study is based on current trends in the global development of Health Tourism and the emerging demand for services related to health, rehabilitation, and health prevention, as well as the high concentration of resources in the tourist regions of Bulgaria. A huge potential for development of the tourist destinations beyond the known ones, is emerging; all thanks to more than 3,500 mineral springs found in Bulgaria. Purpose – the study aims exploring the possibility of economic use of mineral water resources in favor of tourism and the incorporation of great amount of unusable resources within the available ones of the tourist areas. This would lead on one hand to an overall development of the sector and an additional contribution to the GDP and on the other hand would bring sustainable growth of the tourist regions and a year-around development of the tourist services across the entire country. The study is found also on the fact that in Bulgaria there are many spas and thermal centers dated back to the Roman and Byzantine Empires. The consulting assessment attempts to reveal at length and to find an economic argument for the development of the health tourist areas. The realization of the potential of Health Tourism would have a positive effect on the entire industry, as well as the accompanying economic activities. It is also mandatory to define the necessity for development of human resources and management capacity, as needed in the tourist regions and in the process of investment in the concept of Health Tourism. Methodology – to achieve the set goal and to solve the resulting tasks in the article, the systematic approach and traditional research methods were used: historical, comparative, the method of analysis and synthesis, the method of observation, the method of grouping, the method of survey and interview, graphic methods, differentiated, analytical, combined, etc. Our and specialized literature was studied. The experience of countries with a developed tourism industry and the results of a survey in tourist complexes were used. Contribution – of the research is the aim of the project in this respect is to upgrade at least two Bulgarian tourist regions/destinations in the direction of Smart Destinations. From a policy point of view, it is necessary to realise that in order to achieve the growth of tourism revenues and contribution to GDP, it is necessary to have a clear, long-term, and comprehensive vision. Approach – The integration of different tools of destination marketing management with a focus on Health components that will brand Bulgaria as a four-season destination, make it more recognizable as a destination for prevention, recovery, and recreation in conditions of need for health and safety for every potential tourist. Findings – The consulting business and its application in tourism, as well as the potential for development and management of the newly created tourist areas in Bulgaria, specializing in the field of health tourism. Bulgaria has undeveloped resources of health tourism and resource potential to position itself as a 4-season Smart Destination for Health & MICE tourism.
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