Hierarchical Multi-Armed Bandits for Discovering Hidden Populations

This paper proposes a novel algorithm to discover hidden individuals in a social network. The problem is increasingly important for social scientists as the populations (e.g., individuals with mental illness) that they study converse online. Since these populations do not use the category (e.g., mental illness) to self-describe, directly querying with text is non-trivial. To by-pass the limitations of network and query re-writing frameworks, we focus on identifying hidden populations through attributed search. We propose a hierarchical Multi-Arm Bandit (DT-TMP) sampler that uses a decision tree coupled with reinforcement learning to query the combinatorial attributed search space by exploring and expanding along high yielding decision-tree branches. A comprehensive set of experiments over a suite of twelve sampling tasks on three online web platforms, and three offline entity datasets reveals that DT-TMP outperforms all baseline samplers by upto a margin of 54% on Twitter and 48% on RateMDs. An extensive ablation study confirms DT-TMP's superior performance under different sampling scenarios.