尼日利亚为数字经济中的中小型企业(SME)时装设计师提供知识产权保护

I. Oluwasemilore
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引用次数: 0

摘要

尼日利亚时尚企业家发现,由于时尚行业的中小型企业(sme)的生存能力日益增强,尤其是在线零售时尚商店,以及互联网和数字媒体的易用性,尼日利亚市场越来越有吸引力。然而,由于知识资本是时尚产业的标志,几乎持续不断的侵犯知识产权(IP)权利对尼日利亚时尚行业的持续存在和盈利能力构成了威胁。过时的知识产权制度和法院对侵权案件的相互矛盾的判决,继续阻碍时尚品牌在社交媒体上的营销,阻碍了时尚企业的发展。本研究采用描述性和分析性的方法,依靠第一手和二手数据,分析和评估保护时装设计师智力作品的法律。该研究还考虑了美国和欧盟等更发达国家在时尚知识产权保护方面的各种发展,并提出了切实可行的建议,以支持知识产权法、时尚立法和尼日利亚时尚产业在数字经济中的发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Nigerian intellectual property protection for small and medium-sized enterprise (SME) fashion designers in the digital economy
Nigerian fashion entrepreneurs are finding the market increasingly appealing due to the growing viability of small and medium-size enterprises (SMEs) in the fashion industry, particularly online retail fashion stores, and the easy accessibility of the Internet and digital media. However, with intellectual capital being the hallmark of the fashion industry, the nearly constant violation of intellectual property (IP) rights is a threat to the fashion sector’s continued existence and profitability in Nigeria. Fashion businesses are thwarted by an antiquated IP regime and the conflicting decisions of the courts on infringement cases which continue to frustrate the marketing of fashion brands on social media. This study used a descriptive and analytical approach, relying on both primary and secondary data, to analyse and assess the laws available for the protection of fashion designers’ intellectual works. The study also considers the various developments in fashion IP protection in more advanced countries, such as the United States and in the European Union, and makes practical recommendations to support the growth of IP law, fashion legislation and the Nigerian fashion industry in the digital economy.
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