Legal Barriers to the Development of Digital Distribution Channels in the Activities of Insurance Companies in Poland

The use of modern technologies in business is primarily aimed at simplifying business processes, reducing the costs of business operations as well as improving the quality of services offered to clients. It is also a response to the changing preferences of customers who are increasingly using digital solutions. Technological solutions may in particular be used in the insurance distribution process, which in recent years has become much more demanding, due a number of provisions regulating the distribution of insurance contracts were introduced.  These changes are mainly aimed at ensuring that client makes conscious decisions regarding the conclusion of the contract, due to broad information requirements as well as matching the insurance to the client's needs. The use of mobile applications, Big Data, artificial intelligence or blockchain technology may allow for simplification, acceleration and reduction of costs in the process of distribution of insurance contracts. The article is an attempt to indicate the main possibilities of using technological solutions, both in relation to the requirements for insurance distributors and in relation to the technologies that can be used. Selected barriers were also discussed, which in the author's opinion significantly limit the possibility of development of digital insurance distribution channels.