The Competence Development of Community Based Tourism Communities in Chiang Rai for MICE Travelers

This research is considered to be a case - study research which explores the competence levels of three selected community-based tourism (CBT) communities in Chiang Rai, Thailand, for high value meetings incentives conferences (or conventions) and exhibitions (MICE) travelers who are considered to be a potentially untapped tourism segment for local CBT residents in Thailand. The framework of this research is adapted from governmental tourism organizations in Thailand and international organizations with the intention to promote CBT communities. The evaluation criteria focus on CBT community management, cultural presentation skills and natural resources. The unique ability to use local creativities to impress MICE travelers beyond their expectations is the key success which will indicate higher level of competence.