The semiotic guerrilla: Internet subcultures as political resistance in China

This paper adopts a critical discourse analysis in combination with in-depth interviews of 55 people to examine three representative cases of Internet subcultures created and practiced by Chinese netizens from 2009, in order to define the formats, strategies and tactics of these subcultures in relation to the broader mainstream political culture. The paper finds that the Chinese subculturists employ tactics of homophony and neologism made possible by the highly contextual Chinese language; the participants are aware of the appropriation of traditional Confucian ethics by the Party-state to legitimize its rule and devise targeted strategies of resistance accordingly; but their cynical attitude towards the dominant political culture prevents them from affecting real political change beyond mere defiance at the semiotic level.