A Casa do Rio Vermelho: De lugar de memória a lugar literário – uma possibilidade de turismo cultural sustentável em Salvador, Bahia, Brasil

This paper aims to discuss the relationship between the literary place and the possibility of developing sustainable cultural tourism, in the city of Salvador, Bahia, Brazil, highlighting the Casa do Rio Vermelho house-museum, the last residence of the writer Jorge Amado. Located in the neighbourhood of Rio Vermelho, the house offers a collection of photographs, personal objects and works of art, which portray the life of the Amado family, their various trips around the world, and the culture of Bahia. It is considered a place of memory (Nora, 1993) and a literary place (Quinteiro & Baleiro, 2019), since it presents elements that have meaning from an affective, historical, cultural and literary point of view, attracting tourists and residents. Due to the wealth of its collection and the use of heritage interpretation techniques and strategies, it is one of the most visited places for those who want an experience away from the bustle of the historic centre, Pelourinho, contributing to the strengthening of sustainable cultural tourism in the city. To develop this study, documental analysis, bibliographic review and on-site observation were carried out.