Asmayanti, Agus Syam, Muhammad Alfa Sikar, Beche bt Mamma, Sudarmi, Nurafni Oktaviyah
{"title":"WhatsApp商业应用作为UMKM的数字营销策略","authors":"Asmayanti, Agus Syam, Muhammad Alfa Sikar, Beche bt Mamma, Sudarmi, Nurafni Oktaviyah","doi":"10.2991/aebmr.k.220107.022","DOIUrl":null,"url":null,"abstract":"Small and Medium Enterprises (UMKM) are the real sector that accounts for 99.9% of all businesses operating in Indonesia and absorbs 97% of the total workforce. The growth of UMKM certainly requires a marketing strategy in the face of business competition. The application Whatsapp Business is functional design platform to help business people manage customer service. There are 5 (five) main features of Whatsapp Business that can help optimeze UMKM development; (1) a catalog for a gallery of products offered, (2) a cart for costumers when they like a product that can be included as a list of items of interest, (3) an automatic massage prepared to provide a quick response as a greeting to new cutomers, (4) quick reply to save message formats for frequently asked questions and (5) labels to mark messages for easy locating. In Indonesia, there are around 6 million users who have accessed Whatsapp Business every month since 2018. This is an opportunity for UMKM to develop their business.","PeriodicalId":421906,"journal":{"name":"Advances in Economics, Business and Management Research","volume":"17 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"WhatsApp Business Application as a Digital Marketing Strategy of UMKM\",\"authors\":\"Asmayanti, Agus Syam, Muhammad Alfa Sikar, Beche bt Mamma, Sudarmi, Nurafni Oktaviyah\",\"doi\":\"10.2991/aebmr.k.220107.022\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Small and Medium Enterprises (UMKM) are the real sector that accounts for 99.9% of all businesses operating in Indonesia and absorbs 97% of the total workforce. The growth of UMKM certainly requires a marketing strategy in the face of business competition. The application Whatsapp Business is functional design platform to help business people manage customer service. There are 5 (five) main features of Whatsapp Business that can help optimeze UMKM development; (1) a catalog for a gallery of products offered, (2) a cart for costumers when they like a product that can be included as a list of items of interest, (3) an automatic massage prepared to provide a quick response as a greeting to new cutomers, (4) quick reply to save message formats for frequently asked questions and (5) labels to mark messages for easy locating. In Indonesia, there are around 6 million users who have accessed Whatsapp Business every month since 2018. This is an opportunity for UMKM to develop their business.\",\"PeriodicalId\":421906,\"journal\":{\"name\":\"Advances in Economics, Business and Management Research\",\"volume\":\"17 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Advances in Economics, Business and Management Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/aebmr.k.220107.022\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advances in Economics, Business and Management Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/aebmr.k.220107.022","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
WhatsApp Business Application as a Digital Marketing Strategy of UMKM
Small and Medium Enterprises (UMKM) are the real sector that accounts for 99.9% of all businesses operating in Indonesia and absorbs 97% of the total workforce. The growth of UMKM certainly requires a marketing strategy in the face of business competition. The application Whatsapp Business is functional design platform to help business people manage customer service. There are 5 (five) main features of Whatsapp Business that can help optimeze UMKM development; (1) a catalog for a gallery of products offered, (2) a cart for costumers when they like a product that can be included as a list of items of interest, (3) an automatic massage prepared to provide a quick response as a greeting to new cutomers, (4) quick reply to save message formats for frequently asked questions and (5) labels to mark messages for easy locating. In Indonesia, there are around 6 million users who have accessed Whatsapp Business every month since 2018. This is an opportunity for UMKM to develop their business.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
