媒体来源感知中的主观性:福克斯新闻与NPR

K. Shim
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引用次数: 0

摘要

本研究的目的是通过福克斯新闻和NPR的案例来探讨政治亲和力和信息源可信度感知之间的联系。本研究以第三人称感知框架为基础,结合Q法和焦点小组访谈,探讨受众和来源在塑造媒体来源可信度中的相互作用。结果证实了第三人称的看法,即观众倾向于认为与政治立场一致的新闻频道是值得信赖的,但未能获得应有的社会影响。相比之下,观众认为敌对的新闻频道虽然不值得信赖,但仍有社会影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Subjectivity in media source perception: Fox News versus NPR
The purpose of this study is to explore the link between political affinity and source credibility perception through the cases of Fox News and NPR. Based on the third-person perception framework, this study combines the Q methodology and focus group interviews to investigate the interaction of audience and source in shaping the credibility of a media source. Results confirmed the third-person perception in that audiences tend to perceive a politically aligned news channel as being trustworthy, but fails to attain the social impact it deserves. In contrast, audiences perceive a hostile news channel as having social impact although not being trustworthy.
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