CONCEPTUAL SPHERE OF COLOR IN INVESTMENT TERMINOLOGY

. The relevance of this paper is supported by the fact that recently, under the influence of cognitive linguistics, terminological studies are aimed not only at the system and structural description of terms and terminological systems, but also at the study of the internal, semiotic nature of the term. Due to the connection with professional activities, and cognitive approach it is possible to reveal the causes and mechanisms of dynamic processes in the field of professional terminological nomination and create a more complete understanding of the term. Investment terminology system is characterized by the large number of terms formed by means of the words of general vocabulary through the process of meaning metaphorization. Since the conceptual integration theory and the mental space theory have provided many opportunities for a more thorough investigation of a metaphor the research is aimed at identifying the conceptual metaphors of the investment term system of the English language. The analysis of semantic methods of term formation showed that metaphorical transfer is one of the most productive in investment terminology. Metaphor is considered as a creative way of thinking, a cognitive mechanism that allows to conceptualize a new ontological phenomenon by analogy with the existing system of concepts. The article highlights the role of metaphor in the formation of investment concepts and presents one of the dominant concepts in the investment conceptual sphere - COLOR. This concept can be called an integral part of the national picture of the world, it carries an emotional burden and reflects the perception of the surrounding reality by people, as well as an investment community. In the investment field of English, coloristics is a rich source of metaphorization. The concept sphere of color in investment terminology is represented by such concepts as black, white, red, green, blue, etc. The metaphors representing each of the presented concepts form a huge material for study. The purpose of this paper is to analyze investment metaphors with the lexical unit «grey». To solve the tasks, the following research methods were used: definition analysis, contextual analysis, component analysis. After carrying out a thorough investigation of investment dictionaries and corpora data it was found out that gray is associated with something unethical, gray is unofficial, gray is unauthorized.