商业传播中的符号学景观:对希腊-塞浦路斯商店标志的初步解读

Int. J. Signs Semiot. Syst. Pub Date : 2016-06-01 DOI:10.4018/IJSSS.2016070101

Evripides Zantides, Evangelos Kourdis, Charikleia Yoka

{"title":"商业传播中的符号学景观:对希腊-塞浦路斯商店标志的初步解读","authors":"Evripides Zantides, Evangelos Kourdis, Charikleia Yoka","doi":"10.4018/IJSSS.2016070101","DOIUrl":null,"url":null,"abstract":"Theanalysisofasampleofcharacteristiccommercialshopsignsintoday’sLimassol, Cyprus,assertstheiranchoragefunctionassyncretic/polysemiotictextsrelyingupon the synergy of semiotic systems, in their commercial and broader informational function. The study of intersemiosis, i.e. of the translation between pictorial and linguisticsemioticsystemsandtheirhierarchy,canprovidethebasisforanin-depth semioticstudyofthesocio-economicandhistorical-aestheticlandscapeofthecity. Thisstudyoffersapreliminarymethodologicalseparationofsignsystemsontheshop signsinLimassol,showingupthewaysintersemiosisremainsthestandardhistorical communicationmethodofshopsignssincetheadventofmasscommerce. KeywoRdS Graphic Design, Intersemiosis, Semiotic Landscape, Shop-Signs, Translation","PeriodicalId":424248,"journal":{"name":"Int. J. Signs Semiot. Syst.","volume":"49 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Semiotic Landscapes in Commercial Communication: A Preliminary Reading of Greek-Cypriot Shop Signs\",\"authors\":\"Evripides Zantides, Evangelos Kourdis, Charikleia Yoka\",\"doi\":\"10.4018/IJSSS.2016070101\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Theanalysisofasampleofcharacteristiccommercialshopsignsintoday’sLimassol, Cyprus,assertstheiranchoragefunctionassyncretic/polysemiotictextsrelyingupon the synergy of semiotic systems, in their commercial and broader informational function. The study of intersemiosis, i.e. of the translation between pictorial and linguisticsemioticsystemsandtheirhierarchy,canprovidethebasisforanin-depth semioticstudyofthesocio-economicandhistorical-aestheticlandscapeofthecity. Thisstudyoffersapreliminarymethodologicalseparationofsignsystemsontheshop signsinLimassol,showingupthewaysintersemiosisremainsthestandardhistorical communicationmethodofshopsignssincetheadventofmasscommerce. KeywoRdS Graphic Design, Intersemiosis, Semiotic Landscape, Shop-Signs, Translation\",\"PeriodicalId\":424248,\"journal\":{\"name\":\"Int. J. Signs Semiot. Syst.\",\"volume\":\"49 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Int. J. Signs Semiot. Syst.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/IJSSS.2016070101\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Int. J. Signs Semiot. Syst.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/IJSSS.2016070101","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 1

摘要

Theanalysisofasampleofcharacteristiccommercialshopsignsintoday 'sLimassol，塞浦路斯，assertstheiranchoragefunctionassyncretic/polysemiotictextsrelyingupon符号学系统的“协同”，在其“商业”和“更广泛的”信息功能中。对中间关系的研究，也就是对图片和文字之间的翻译研究linguisticsemioticsystemsandtheirhierarchy，canprovidethebasisforanin-depth semioticstudyofthesocio-economicandhistorical-aestheticlandscapeofthecity。Thisstudyoffersapreliminarymethodologicalseparationofsignsystemsontheshop signsinLimassol，showingupthewaysintersemiosisremainsthestandardhistorical communicationmethodofshopsignssincetheadventofmasscommerce。关键词平面设计，符号化，符号化景观，店铺标志，翻译

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Semiotic Landscapes in Commercial Communication: A Preliminary Reading of Greek-Cypriot Shop Signs

Theanalysisofasampleofcharacteristiccommercialshopsignsintoday’sLimassol, Cyprus,assertstheiranchoragefunctionassyncretic/polysemiotictextsrelyingupon the synergy of semiotic systems, in their commercial and broader informational function. The study of intersemiosis, i.e. of the translation between pictorial and linguisticsemioticsystemsandtheirhierarchy,canprovidethebasisforanin-depth semioticstudyofthesocio-economicandhistorical-aestheticlandscapeofthecity. Thisstudyoffersapreliminarymethodologicalseparationofsignsystemsontheshop signsinLimassol,showingupthewaysintersemiosisremainsthestandardhistorical communicationmethodofshopsignssincetheadventofmasscommerce. KeywoRdS Graphic Design, Intersemiosis, Semiotic Landscape, Shop-Signs, Translation

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Int. J. Signs Semiot. Syst.

自引率

0.00%

发文量