将价格敏感性测量纳入软件工程过程

R. Harmon, D. Raffo, Stuart Fa
{"title":"将价格敏感性测量纳入软件工程过程","authors":"R. Harmon, D. Raffo, Stuart Fa","doi":"10.1109/PICMET.2003.1222809","DOIUrl":null,"url":null,"abstract":"Software developers typically make critical design decisions without understanding how the market will value the final product in terms of the price that customers are willing to pay. Market research techniques that rely on simulated purchase situations, laboratory experiments, and actual purchase behavior are often dismissed as too expensive, too time consuming, or too impractical. What is needed is a quick and cost-effective method for assessing customers' price expectations that can be utilized at key points in the software development process where design are at stake. Price sensitivity measurement (PSM) research provides product developers with the capability to quickly assess the range of acceptable prices, indifference points, and optimum pricing points for any given software configuration.","PeriodicalId":380910,"journal":{"name":"PICMET '03: Portland International Conference on Management of Engineering and Technology Technology Management for Reshaping the World, 2003.","volume":"58 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2003-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"26","resultStr":"{\"title\":\"Incorporating price sensitivity measurement into the software engineering process\",\"authors\":\"R. Harmon, D. Raffo, Stuart Fa\",\"doi\":\"10.1109/PICMET.2003.1222809\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Software developers typically make critical design decisions without understanding how the market will value the final product in terms of the price that customers are willing to pay. Market research techniques that rely on simulated purchase situations, laboratory experiments, and actual purchase behavior are often dismissed as too expensive, too time consuming, or too impractical. What is needed is a quick and cost-effective method for assessing customers' price expectations that can be utilized at key points in the software development process where design are at stake. Price sensitivity measurement (PSM) research provides product developers with the capability to quickly assess the range of acceptable prices, indifference points, and optimum pricing points for any given software configuration.\",\"PeriodicalId\":380910,\"journal\":{\"name\":\"PICMET '03: Portland International Conference on Management of Engineering and Technology Technology Management for Reshaping the World, 2003.\",\"volume\":\"58 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2003-07-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"26\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"PICMET '03: Portland International Conference on Management of Engineering and Technology Technology Management for Reshaping the World, 2003.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/PICMET.2003.1222809\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"PICMET '03: Portland International Conference on Management of Engineering and Technology Technology Management for Reshaping the World, 2003.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/PICMET.2003.1222809","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 26

摘要

软件开发人员通常在不了解市场将如何根据客户愿意支付的价格来评估最终产品的情况下做出关键的设计决策。依赖于模拟购买情况、实验室实验和实际购买行为的市场研究技术常常被认为太昂贵、太耗时或太不切实际。我们所需要的是一种快速且具有成本效益的方法来评估客户的价格预期,这种方法可以在软件开发过程中设计受到威胁的关键点上使用。价格敏感性测量(PSM)研究为产品开发人员提供了快速评估任何给定软件配置的可接受价格范围、无差异点和最佳定价点的能力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Incorporating price sensitivity measurement into the software engineering process
Software developers typically make critical design decisions without understanding how the market will value the final product in terms of the price that customers are willing to pay. Market research techniques that rely on simulated purchase situations, laboratory experiments, and actual purchase behavior are often dismissed as too expensive, too time consuming, or too impractical. What is needed is a quick and cost-effective method for assessing customers' price expectations that can be utilized at key points in the software development process where design are at stake. Price sensitivity measurement (PSM) research provides product developers with the capability to quickly assess the range of acceptable prices, indifference points, and optimum pricing points for any given software configuration.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信