Strategic Planning as a Way to Increase the Competitiveness of Universities of the Novosibirsk Region

After the events that occured in February 2022, due to the imposition of sanctions, Russian education was on the verge of changes. An essential part of the international educational process and an increase of competitiveness of universities is the system of ranking educational institutions. The object of the study is the level of development of Russian universities, the subject of the study is the economic and organizational aspects of the implementation of a set of measures aimed at increasing the competitiveness of Russian universities. The purpose of the article is t analyze the level of development of universities, quotes in rankings and provide an approach to improving competitiveness.In this article, special and general scientific methods are used, which include: methods of matching and comparison, systematization and generalization, as well as various types of analysis: statistical, factorial, structural-functional, historiographic and others. The methodological framework used in the research is based on quotations in university rankings.Universities compete with each other in the market of educational services, which makes it necessary to intensify efforts to find new approaches to creating a strategy to increase competitiveness. Each university, increasing its competitiveness, contributes not only to its own development, but also to the development of the country. By improving the rankings in the domestic and international market of educational services, universities ensure an inflow of new investments, increase their competitiveness, and achieve strategically important goals in the field of higher education. Universities can implement this approach through the introduction of development programs and projects. A model and a method are proposed, that allow to achieve the set goals.Universities are included in the system of higher education, which is the basis for the socio-economic and scientific and technological development of the state. One of the key factors of the knowledge economy is human capital, which is formed by the higher education. In order to achieve the goals in the field of higher education and increase competitiveness, universities need to create their own programs and development projects based on project management methods.