A MANAGEMENT MODEL TO MEASURE THE RISK SIGNIFICANCE RELATED TO THE PROCESS OF TECHNOLOGICAL ACCESS IN THE CONTEXT OF OPEN INNOVATION

The objective of this study is to propose a model for the management of risks in the process of access to external sources of technological innovation, as part of a managerial model for open innovation. Taguchi method was used, and data was collected by observation. Empirical evidences were verified, demonstrating the influence and significance of open innovation factors, such as: partnership between companies and universities, the risk of lack of investment in R&D, internal and external, and the absence of intellectual property to maximize the results regarding innovation. Overall, the results demonstrate that technological companies should be open on a day-to-day basis, and have tolerance for a combination of probabilistic risks, as for example, condition to obtain the best results with innovation and to access the external sources of innovation with less associated risk.