肉质罪恶、个人化政治与主流媒体的小报化诱惑

Int. J. Technoethics Pub Date : 2012-10-01 DOI:10.4018/jte.2012100104

J. Mackay, Erica Bailey

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引用次数: 7

摘要

本研究通过实验分析主流新闻使用小报写作技巧对网络可信度的影响。参与者阅读四篇新闻报道，并使用麦克洛斯基来源可信度量表对其可信度进行评分。参与者发现，小报风格的报道不如传统报道可信。小报化的软新闻报道比小报化的硬新闻报道更可信。结果表明，在线新闻媒体可能会通过使用小报化的写作技巧来增加读者，从而损害其可信度。此外，参与者不太可能喜欢小报风格的故事。行为功利主义的应用表明，小报化是一种不道德的增加新闻读者的方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Succulent Sins, Personalized Politics, and Mainstream Media's Tabloidization Temptation

This study uses an experiment to analyze how mainstream journalism's use of tabloid writing techniques affects online credibility. Participants read four news stories and rated their credibility using McCroskey's Source Credibility Scale. Participants found stories written with a tabloid style less credible than more traditional stories. Tabloidized soft news stories were more credible than tabloidized hard news stories. Results suggest that online news media may damage their credibility by using tabloidized writing techniques to increase readership. Furthermore, participants were less likely to enjoy stories written in a tabloidized style. An application of act utilitarianism suggests that tabloidization is an unethical method for increasing news readership.

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Int. J. Technoethics

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