Digital value chain strategies and its impact on organizational productivity: The mediating role of government digital initiatives to achieve 5 trillion US$ economy by 2025. A case study of select automobile firms in delhi NCR region

The unprecedented COVID-19 pandemic has severely affected the Automobile sector in the Delhi NCR region with Supply chain disruptive innovations and periodic travel restrictions imposed by the government. The present study investigates the influence of the digital value chain on organisational productivity. The study analyses the data collected from Logistics and Supply chain managers working in allied areas of value chain operations in the automobile sector. The target respondents selected for the study are 200, and purposeful sampling is used to identify the target respondents with expertise in the areas of supply chain and marketing. Partial least squares regression is used to analyse the collected data and establish relationships among the variables and explanatory variables. The study contributes to the understanding of value chain strategies and their significance in enhancing organisational productivity in the automobile sector.