CULTURAL DIVERSITY AND UNITY OF APPROACHES TO CONSIDERING THEM

The paper gives a review of theoretical points for philosophical understanding of a phenomenon of integration and unification processes flow in sphere of global social and cultural dynamics. Etymological description of a concept “culture” is outlined, key versions of explanation of the definition in the today's academic literature is presented. The author sums up views of outstanding cultural anthropologists and philosophers of culture on influence that world-wide tendencies of internationalization of cultural values and commercialization of cultural sectors of national economies have on local cultural organisms. Also, the paper states critical analysis of ideas of multiculturalism, cross-cultural tolerance in the context of preservation cultural diversity and harmonization of inter-ethnic relations in multi-ethnic areas.