The Phenomenon of Writing new Lyrics for Folk Songs to Broadcast on Mass Media in Vietnam

The phenomenon of creating new lyrics for folk songs provides an interesting combination between the two fields of linguistics and ethnomusicology (or performing arts) and is highly applicable for life in Vietnam. This research aims at the meaning of choosing folk melodies to express language and to express an ideological content. Based on the thesis of linguistic anthropology, considering language to be a reflection of  the human being, this study considers the choice of the way language is transmitted as part of that reflection. To conduct this study, we will look at the Voice of Vietnam Radio. From the material found, the number, content, purpose, context analysis and frequency of creating new lyrics for folk songs were broadcast during the history of anti-American war to teh preent date. The results of the study indicate that language has a number of ways of expressing each of its strengths and cultural and social meanings. This research refers to an innovation in the use of familiar folk melodies to express and promote language content in Vietnam that has been applied effectively in the mass media.