Application of Phoenix Pattern in Chu Culture in Packaging Design

Phoenix pattern is one of the representatives of Chinese traditional patterns. Its beautiful symbolic meaning and wonderful artistic expression are deeply loved by people. In particular, the phoenix pattern in Chu culture is influenced by the splendid and colorful regional culture of Chu State, which makes it unique. This paper takes the phoenix pattern in Chu culture as the research object. On the basis of collecting, sorting out and summarizing the relevant documents of Phoenix pattern in Chu culture, the application of Phoenix pattern decoration characteristics in packaging design was studied and analyzed. Chuffed decoration is one of the quintessences of Chugging culture. It has a very important position, represents the unique national characteristics, permeates all aspects of people's lives, and is also rooted in people's ideas. Discussing phoenix pattern art in Chu culture, combining with modern packaging design, taking its essence to remove its dregs, is not only for the protection of intangible cultural heritage, but also for the development of modern packaging design. The innovative decoration not only greatly improves the popularity of products, but also meets the psychological needs of consumers in pursuit of art, reflects the eternal charm of Chugging history and culture, and also makes Chinese packaging design find its own accurate position in the domestic and international markets, so as to gain the competitive advantage of similar products. 1. Overview of CH Fencing 1.1 Evolution of CH Phoenix Decoration in Chugging Culture Chinese decoration has a long history and brilliant achievements. As early as the Neolithic Age thousands of years ago, ancestors decorated their lives with symbolic totems of dragons and phoenixes on painted pottery. As the earliest geometric pattern decoration, primitive dragon and Phoenix totems were engraved on the front page of the history of Arts and crafts. As a splendid and colorful Southern culture with unique style, Chu culture has made brilliant achievements as early as the "Warring States Xiongnu" era, and phoenix pattern is the essence of the development of Chu culture. Chu people love Phoenix because Phoenix is the symbol of truth, goodness, beauty, dignity and serenity. As a representative of regional culture, Chuffed decoration has now become the embodiment of auspiciousness and beauty in the hearts of Chinese people, with good wishes in their hearts. The Romantic color represented by Chuffed decoration is the best way to explore the spirit of pursuit 2019 International Conference on Arts, Management, Education and Innovation (ICAMEI 2019) Published by CSP © 2019 the Authors 862 and the broad momentum. In the past, it was mostly used in palace and folk arts and crafts. Now, through the rich imagination and artistic creativity of past generations of skilled craftsmen, Chuffing artistic charm and national form are displayed and become one of the cultural symbols and artistic symbols of the Chinese nation. Therefore, in modern packaging design, it is very important to better inherit Chuffed decoration. 1.2 The Image of CH Fencing Lacquer art has a long history in China. In 1978, a large number of wooden lacquer were excavated at the Hemmed site in Yaounde County, which extended the lacquer art to the Neolithic Age. According to the archaeological data of the past 30 years, the lacquer excavated in the Chu tomb is the most complete and the largest number. For example, in 1957, more than 300 pieces of wooden lacquer were found in Chu Tomb No. 1 in Bunyan, Hen an Province. This is the largest discovery of lacquer in China. This time, the lacquer unearthed from Ch Tomb is exquisite and has a high artistic level. Up to now, the largest number of ancient lacquer objects in China is Hangzhou Museum in Huber Province. More than 6000 pieces of lacquer have been collected. The unearthed Chu lacquer is not only a large number, but also of a wide variety and, more importantly, of high artistic attainments. From the archaeological documents, the Chu people had mastered red, yellow, brown, blue, green, white and other colors. The more common colors were black, and the decorative patterns of Chu lacquer were smooth and beautiful. The most common pattern decoration in Chu lacquer is Phoenix pattern, and its manifestation is very rich and diverse. Whether it is the unique lacquer wood drum of Chu State, such as tiger sitting on Phoenix drum, or the daily necessities such as lacquer cup, lacquer plate, lacquer several, etc., whether it is the large lacquer coffin of Ming ware, or the small and lovely lacquer beans, the image of Phoenix bird pattern can be seen everywhere and varies from place to place. Chu lacquer about all aspects of Chu people's life, "life and death are inseparable from lacquer" is no exaggeration for Chu people. As shown in the table below: Table 1. Location Characteristics of Phoenix Phoenix bird location Formal characteristics Crested Small and concise, the eyes are round or dotted, and the beak is mostly open. Phoenix body Slender, generally more descriptions for the side, head up, chest, or standing or running. Phoenix coronet Various styles, with or without crowns, short crowns, long crowns, rich in shape or large and rich, or simple and curved. Phoenix neck Slender and long, or curly or elongated. Phoenix Wing Wind Blast Large and open, feathery Phoenix leg How long and slender, or omitted leg is creeping. Phoenix foot Most of them have long feet and sharp claws. China is the earliest textile country in the world, and the textile industry is developed. According to the archaeological findings, the textile industry level of Chu State at that time was sufficient to represent the advanced standards of China's textile industry at that time. Chu is located in the south of China. The humid and rainy soil is especially conducive to the growth of mulberry and other plants, which has become the natural advantage of Chu textile industry. From the Chu tombs in