通过马来西亚航空公司网站进行在线系统验收评估

P. Dominic, Humera Khan
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引用次数: 4

摘要

在全球范围内,网站和在线系统的使用正在迅速增加。这些公司有责任为他们的客户提供有价值的服务,并保证在他们的网站上提供所有信息。本文旨在测量航空公司网站在线系统的客户接受度。随着公司投入大量资金从实体交付渠道转向自助在线渠道,客户对在线网络渠道的接受程度是一个主要的研究领域。提出的研究框架在技术接受模型(TAM)中增加了新的变量来衡量网站接受程度。在使用航空公司网站预订在线机票的消费者中分发了一份调查问卷。研究结果支持所有假设,对航空公司网站客户接受度的测量结果具有显著意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Evaluation of online system acceptance through airlines websites in Malaysia
The use of websites and online system is increasing rapidly around the globe. The companies are concerned to provide their customers valuable services and assure to make all informations available on their websites. This paper aims to measure the customer acceptance of online system for the airline websites. As companies are investing high to switch from physical delivery channels to self-service online channels, customer acceptance with online web channel is a major area for research. The proposed research framework added new variable to the technology acceptance model (TAM) to measure the website acceptance. A questionnaire was distributed among the consumers who use the airline websites to book online ticket. The results supported all the hypothesis and gives significant results for measuring customer acceptance of airlines website.
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