Planned Behavior and Social Cognitive in Predicting E-Business Intention to Adopt Eco-design

The COVID-19 pandemic has hit the economy. Countries have taken off to emerge from these conditions. In Indonesia, the economic revival was driven by the development of the e-business sector. However, can these new emerging e-business survive to compete with existing big companies? E-business must have a competitive advantage, and one of them is through innovation based on eco-design. Our study examines the factors which influence e-business intention to adopt eco-design. These factors are based on the theoretical approach of planned behavior and social cognitive theory. Our research is a quantitative study using structural equation modeling partial least squares. We use a questionnaire to gather primary data. We choose e-business entrepreneurs as respondents and processing data using SMART PLS 3 software. We share questionnaires to 200 small medium e-business practitioner. Our results found that attitude and self-efficacy had a significant effect on e-business intention to adopt eco-design, while subjective norm and perceived behavior control each has no significant effect.