Emma Jones: Theme Park Apps

This article is defined by our editors as a historical manuscript outlining the framework and foundation of the future of theme parks as it represents new approaches for guests and management. The interview with Emma Jones primarily focused on technology and its implications for the future of theme parks. The adoption of technology in theme park operation will increase customer satisfaction, generate more revenues, and serve as a platform to reach visitors on a pre-, during-, and post-event experience basis. It also can provide a new channel for management teams contacting participants and nonparticipants to enrich their experiences.