ESTRATÉGIAS METODOLÓGICAS DO PROJETO DE EXTENSÃO UNIVERSITÁRIA CAPACITAÇÃO ENTRE OS ANOS DE 2019 E 2021: DAS AÇÕES PRESENCIAIS ÀS ATIVIDADES REMOTAS DURANTE A PANDEMIA SARS-COV-2 NA UEMG – FRUTAL

The Capacitation Project understands strategic communication (in the concept of KUNSCH, 2003), as a motivating factor for regional development. It focuses, in this extensionist activity, the role of the transversal, extensive and directed content with potential for the generation of employment, income, professional training and access to tenders, covering urban-rural relations. Chronologically, the project developed in two stages, between 2019 and 2020-2021. Methodologically, at the beginning, the Project was carried out on an itinerant basis, outlining methodological strategies for the development of activities planned during the period of the COVID-19 Pandemic. The actions took place at UEMG – Frutal, and in municipal schools, using technological platforms such as Google meet in a combined way. Through Facebook and Instagram, courses, competitions, job selections and videos on human rights were disseminated. Among the results achieved, it is worth mentioning the fact that the actions encouraged self-esteem and the development of individual confidence.