在线平台价格平价条款:来自欧盟Booking.com案例的证据

A. Mantovani, C. Piga, Carlo Reggiani
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引用次数: 8

摘要

在线平台通常会施加价格平价条款,以防止卖家在其他销售渠道上收取更低的价格。我们提供了准实验证据,证明2015年Booking.com上列出的酒店在法国完全取消了价格平价条款。我们的分析显示,价格在短期内显著下降,但在中期的影响较为有限。然而,组织结构更为复杂的酒店降价幅度更大。总的来说,这种干预似乎使使用Booking.com的一小部分消费者受益。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Online Platform Price Parity Clauses: Evidence from the EU Booking.com case
Abstract Online platforms often impose Price Parity Clauses to prevent sellers from charging lower prices on alternative sales channels. We provide quasi-experimental evidence on the full removal of Price Parity Clauses in France in 2015 for hotels listed on Booking.com. Our analysis reveals significant price decreases in the short run, but a more limited effect in the medium run. However, hotels characterized by a more complex organizational structure decreased their prices more substantially. Overall, the intervention appears to have benefited a subset of consumers using Booking.com.
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