Customer Participation in Implementation of Development CSR Hotel for Environmental Conservation

: The hospitality industry sector has now implemented many CSR activities. But the development of CSR in the tourism sector, especially hotels, does not run as fast as other business sectors. Corporate social responsibility is an important thing that needs to be considered for the progress of a country. This study aims to determine the effect of hotel customer participation in developing CSR. The data used is sourced from the distribution of questionnaires and interviews to customers of the Lorin Solo Hotel and Sahid Jaya Solo Hotels. The results of the study indicate that hotel customer participation has a positive influence on hotel CSR development. This means that through the activities of Hotel CSR Development carried out it will have a good effect and make the image of the hotel become increasingly increasing and Micro Farmers as environmental conservation-based businesses become more empowered as partners of Hotels.