Decision Making Process in Intercultural Communication

The society we live in and the culture we're surrounded by all have an impact on our decision-making processes requiring that media literacy skills start flourishing during the early years. Globalization changed the dynamics of the world and society by removing any limitations of time and space. Thus, different cultures and values encounter one another, which is why media literacy and intercultural awareness are becoming the key skills in today's world. This chapter aims to analyze the stages, reasons, and the choices of the decision-making process of individuals from different cultural backgrounds in an intercultural communication setting where they were given certain problems for which they were expected to find solutions in a limited amount of time. The chapter mainly discusses the notion of “tolerance” and “judgement”: how one positions her/himself in an intercultural environment and how s/he approaches a problem with the awareness of cultural differences.