{"title":"在付费模式下，更大的受众群体能带来更高的收益吗?来自直播平台的证据","authors":"Shijie Lu, Dai Yao, Xingyu Chen, Rajdeep Grewal","doi":"10.2139/ssrn.3516777","DOIUrl":null,"url":null,"abstract":"This paper assesses the viability of pay what you want by examining the relationship between the popularity of a live streaming event and the revenue it generates under a pay-what-you-want scheme.","PeriodicalId":202820,"journal":{"name":"Organizational Communication eJournal","volume":"31 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"57","resultStr":"{\"title\":\"Do Larger Audiences Generate Greater Revenues under Pay What You Want? Evidence from a Live Streaming Platform\",\"authors\":\"Shijie Lu, Dai Yao, Xingyu Chen, Rajdeep Grewal\",\"doi\":\"10.2139/ssrn.3516777\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper assesses the viability of pay what you want by examining the relationship between the popularity of a live streaming event and the revenue it generates under a pay-what-you-want scheme.\",\"PeriodicalId\":202820,\"journal\":{\"name\":\"Organizational Communication eJournal\",\"volume\":\"31 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-01-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"57\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Organizational Communication eJournal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3516777\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Organizational Communication eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3516777","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Do Larger Audiences Generate Greater Revenues under Pay What You Want? Evidence from a Live Streaming Platform
This paper assesses the viability of pay what you want by examining the relationship between the popularity of a live streaming event and the revenue it generates under a pay-what-you-want scheme.
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