零售商主导的全渠道供应链定价策略研究

2020 International Conference on Urban Engineering and Management Science (ICUEMS) Pub Date : 2020-04-01 DOI:10.1109/ICUEMS50872.2020.00056

Kewen Pan, Zisheng Nie

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引用次数: 0

摘要

本文建立了零售商与制造商在网络市场竞争的模型，研究了零售商占主导地位时供应链成员的利润情况。通过数值模拟，分析消费者的价格敏感性和渠道竞争强度对供应链成员利润的影响，为零售商主导的全渠道供应链提供最优定价策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Research on pricing strategy of omni-channel supply chain led by retailers

This paper establishes a model for retailers to compete with manufacturers in the online market and studies profits of members in the supply chain when retailers dominate. Through numerical simulation, the influence of consumers’ price sensitivity and channel competition intensity on members’ profits of the supply chain is analyzed to provide the optimal pricing strategy for the omni-channel supply chain dominated by retailers.

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2020 International Conference on Urban Engineering and Management Science (ICUEMS)

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