MODERN, POSTMODERN, AND FOREIGN CULTURAL POLICY

The article investigates the discourse of modernity and postmodernity, modernism and postmodernism in the context of historical changes, processes of globalization, and the development of foreign cultural policy. The issue of postmodernity is extremely complex and confusing both in the case of definitions and in its relation to modernity. Today such concepts as post-postmodernism, antimodernism, and metamodernism not only underline the overwhelming critique of postmodernity, but also the need to comprehend the current time. In the article, the author shows the genesis of the philosophical views on modernity as well as different approaches to postmodernity. The postmodern era was built during the period of restructuring of international politics, the crisis in all spheres of social and cultural life, as well as with the heavy burden of the horrors of World War II. The battle of ideologies and the Cold War intensified the technological development and restructuring of the world economy. Philosophically, criticism of the modern system of social relations and metanarratives of Modernism has become attractive to many academics. Globalization has changed the attitude to time and space, while in the international political field, new strong connections were created between states and the formation of international organizations. Deconstructivism and poststructuralism became the core of the postmodernist approach. The deconstruction of essentialist concepts, skepticism about previous paradigmatic attitudes, the destruction of the illusions of previous generations, and the rethinking of values became the basis of the Postmodern period. Globalization has reduced the influence of nation-states. Despite this, new mechanisms of influence are gradually being developed, which can be traced to the development of foreign cultural policy. Modern states today partly use corporate mechanisms.