Strategies for Improving the New Media Literacy Education for University Students

With the development of new media technology, university students have been exposed to the extensive communication environment of new media information. The new media literacy of university students is the key to effectively dealing with the massive amount of new media information. However, the new media literacy ability of university students directly depends on the level of their new media literacy education. This paper analyzes and finds out that there are still some problems in the new media literacy education for university students, such as the lack of education environment for social new media literacy, the backward curriculum of new media literacy education in universities, and the lack of learning awareness of new media literacy for university students, and moreover, relevant strategies are proposed in this paper from the social, university and university student levels.