“我们的观众怎么了?”无线电和新技术在年轻成人用户中的使用和满足

Journal of Radio Studies Pub Date : 2007-11-01 DOI:10.1080/10955040701583171

A. Albarran, Tonya Anderson, Ligia García Béjar, A. L. Bussart, E. Daggett, Sarah Gibson, M. Gorman, Danny Greer, Miao Guo, J. Horst, Tania Khalaf, J. P. Lay, Michael McCracken, Bill Mott, Heather C. Way

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引用次数: 110

摘要

美国最近的行业研究表明，年轻听众正在离开地面广播，转向MP3播放器、互联网广播和卫星广播等新技术。本文介绍了一项对430名本科生进行的关于他们对这些新技术的使用和满意程度的调查结果。样本全部由18-24岁的年轻人组成，他们使用和采用新媒体的可能性很高。美国的情况可能与其他国家的情况类似。该研究讨论了这些发现的理论和实际意义，以及对地面无线电的潜在影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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“What Happened to our Audience?” Radio and New Technology Uses and Gratifications Among Young Adult Users

Recent industry research in the United States suggests younger audiences are leaving terrestrial radio for new technologies like MP3 players, Internet radio, and satellite radio. This paper presents findings from a survey of 430 undergraduate students regarding their uses and gratifications of these new technologies. The sample consisted entirely of young adults age 18–24, where the likelihood of new media use and adoption is expected to be high. The situation in the U.S. may describe similar patterns in other countries. The study discusses the theoretical and practical implications of the findings, and the potential impact on terrestrial radio.

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Journal of Radio Studies

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