{"title":"Instagram是一个个人品牌推广空间(Instagram as是一个个人品牌推广空间)","authors":"D. Shcherbakova","doi":"10.2139/ssrn.3813051","DOIUrl":null,"url":null,"abstract":"<b>Russian abstract:</b> Создание личного бренда как собственного образа в глазах других людей стало актуальным трендом последних лет. Одной из платформ продвижения личного бренда является социальная сеть Инстаграм. Популярность сети растет год от года, как и объем капиталов. Инстаграм имеет как ряд преимуществ для развития бренда, так и свои недостатки.<br><br><b>English abstract:</b> Creating a personal brand as your own image in the eyes of other people has become an actual trend in recent years. One of the platforms for promoting a personal brand is the social network Instagram. The popularity of the network is growing year by year, as is the volume of capital. Instagram has several advantages for brand development, as well as its disadvantages.","PeriodicalId":307125,"journal":{"name":"Institutional & Transition Economics Policy Paper Series","volume":"31 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Инстаграм как пространство продвижения личного бренда (Instagram as a Personal Brand Promotion Space)\",\"authors\":\"D. Shcherbakova\",\"doi\":\"10.2139/ssrn.3813051\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<b>Russian abstract:</b> Создание личного бренда как собственного образа в глазах других людей стало актуальным трендом последних лет. Одной из платформ продвижения личного бренда является социальная сеть Инстаграм. Популярность сети растет год от года, как и объем капиталов. Инстаграм имеет как ряд преимуществ для развития бренда, так и свои недостатки.<br><br><b>English abstract:</b> Creating a personal brand as your own image in the eyes of other people has become an actual trend in recent years. One of the platforms for promoting a personal brand is the social network Instagram. The popularity of the network is growing year by year, as is the volume of capital. Instagram has several advantages for brand development, as well as its disadvantages.\",\"PeriodicalId\":307125,\"journal\":{\"name\":\"Institutional & Transition Economics Policy Paper Series\",\"volume\":\"31 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-03-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Institutional & Transition Economics Policy Paper Series\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3813051\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Institutional & Transition Economics Policy Paper Series","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3813051","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Инстаграм как пространство продвижения личного бренда (Instagram as a Personal Brand Promotion Space)
Russian abstract: Создание личного бренда как собственного образа в глазах других людей стало актуальным трендом последних лет. Одной из платформ продвижения личного бренда является социальная сеть Инстаграм. Популярность сети растет год от года, как и объем капиталов. Инстаграм имеет как ряд преимуществ для развития бренда, так и свои недостатки.
English abstract: Creating a personal brand as your own image in the eyes of other people has become an actual trend in recent years. One of the platforms for promoting a personal brand is the social network Instagram. The popularity of the network is growing year by year, as is the volume of capital. Instagram has several advantages for brand development, as well as its disadvantages.