集思广益与C-Sketch方法融合对工业设计创意的影响

Chih-Chao Hsu, Tzone-I Wang, Ke-Jie Lin, Jia-Wei Chang
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引用次数: 3

摘要

创造力是工业设计师的重要能力之一,它可以帮助设计和实现创新产品。今天的工业设计也需要团队合作。如何有效激发群体创造力是推动产品创新的重要问题。635头脑风暴法和C-Sketch法都实现了基于团队的发散思维技术。前者使用文字,后者使用图片作为激发群体创造力的方式。本研究融合了635头脑风暴法和C-Sketch法,试图通过在发散思维阶段交替传递图片和文字,激发和整合他们不同方面的想法来开发创新产品。为了评估这种混合技术的可行性,本研究进行了两个实验。在第一个实验中,使用提出的方法的小组创造力的原创性和精细化明显优于使用635头脑风暴方法,但流畅性和灵活性没有。在第二个实验中,使用本文提出的方法的群体创意的原创性和精雕细琢性明显优于使用C-Sketch方法,但灵活性不明显。然而,C-Sketch方法在团队创造力流畅性方面的表现明显优于所提出的方法。本文提出的方法在提高设计师创造性思维方面明显优于635头脑风暴法和C-Sketch法。然而,对最终产品性能的测量结果表明,所提出的方法与635头脑风暴方法或C-Sketch方法之间没有显著差异。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Effects of Fusing 635 Brainstorming and C-Sketch Methods on the Creativity of Industrial Design
Creativity, one of the important abilities of industrial designers, can help designing and realizing innovative products. Today industrial design requires group collaboration too. How to effectively stimulate group creativity is an important issue on promoting innovation on products. Both the 635 brainstorming method and the C-Sketch method realize team-based divergent thinking techniques. The former uses words while the latter uses pictures as a way to stimulate group creativity. This study fuses the 635 brainstorming method and the C-Sketch method in an attempt to help group designers, by alternatively passing pictures and words in the divergent thinking phase, stimulating and integrating their ideas from different aspects for developing innovative products. To evaluate the feasibility of this hybrid technique, this study conducts two experiments. The results in the first experiment, using the proposed method, the originality and elaboration of the group creativity are significantly better than using the 635 brainstorming method, but the fluency and flexibility are not. In the second experiment, using the proposed method, the originality and elaboration of the group creativity are significantly better than using the C-Sketch method, but the flexibility is not. The C-Sketch method performs significantly better, nevertheless, than the proposed method in the fluency of group creativity. The proposed method is significantly better than the 635 brainstorming method and the C-Sketch method in improving designers' creativity thinking. Nevertheless, the measurements on the performances on the final products yield no significant differences between the proposed method and the 635 brainstorming method or the C-Sketch method.
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