Kungfu/wǔshù in the promotion of China’s culture and image

Abstract Sport is a specific form of human activity, contingent on the political and socio-cultural history of a given region/state, strengthening national identity and sense of the distinctiveness of entities living in that region or state. At the same time, it has an unquestionable influence on the process of building and strengthening the country’s image in the international arena. Chinese martial arts are treated not only as a sport called wǔshù, but also as a carrier of centuries-old Chinese tradition. This cultural aspect of kungfu/wǔshù means that the promotion of these martial arts should be considered not only from the perspective of sports diplomacy, but also from a broader perspective, based on the analysis of cultural diplomatic activity in China.