新千禧一代在社交媒体平台上的信息分享行为

Communications of the IBIMA Pub Date : 2022-09-23 DOI:10.5171/2022.992336

Nurhidayah Nasharudin, I. N. Zainuddin, Norhidayu Md Yatim, Noor Faraliza Samsudin, Faddliza MOHD ZAKI, J. Jamin, Amirah ABU HASSAN

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引用次数: 0

摘要

本研究试图通过与计划行为理论(TPB)的联系来描述个人在社交媒体上向他人传播信息的意图。本研究主要关注新千禧一代或大学数字原住民在社交媒体上分享信息的行为意图，他们是Facebook、WhatsApp、Twitter、YouTube、LinkedIn、Pinterest和Instagram的社交媒体用户。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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New Millennials’ Information Sharing Behaviour across Social Media Platform

This study attempts to portray individuals’ intentions to spread information to others on social media by linking with The Theory of Planned Behaviour (TPB). This study is focused on the topics on behavioural intention in information sharing on social media among new millennials or digital natives at universities who are social media users of Facebook, WhatsApp, Twitter, YouTube, LinkedIn, Pinterest, and Instagram.

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Communications of the IBIMA

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