ВАРІАТИВНІСТЬ ДИФУЗІЙ ОБЛІКОВО-ФІНАНСОВОЇ ВЗАЄМОДІЇ СУБ’ЄКТІВ ГОСПОДАРЮВАННЯ

The article presents the author's opinion on modern aspects and types of accounting and financial interaction of economic entities in the field of design and implementation of social change. The implementation of these decisions requires an appropriate interpretation of the diffusions of accounting and financial interaction of economic entities and their socio-economic status. The aim of the article is to characterize the existing variability of diffusions of accounting and financial interaction of economic entities, to identify problems in the interpretation of the definition of "diffusion of accounting and financial interaction" of economic entities. The subject of research is the conceptual aspects of the variability of accounting and financial interaction of economic entities in the field of design and implementation of social change. The research hypothesis is the causal relationship of the impact of social transformations on the economic effectiveness of the interaction of economic entities based on the socio-economic concept of variability of diffusion of interaction and synergy from its implementation. Methods used in the study: comparison, comparison, systems and analytical approaches, generalization and classification, dialectical and formal logic. Presenting main material. It is established that the rational adaptation to modern socio-cultural, financial, economic and civilizational changes, which through unconscious spread very quickly penetrate into Ukrainian society is the basis for the introduction of innovative platforms for accounting and financial cooperation of economic entities. It is emphasized that the imperatives of innovative interaction of business entities are the generation and development of new accounting and financial knowledge, development and implementation of interaction ideas at a new level of perception. The originality and practical significance of the results is the possibility of applying the recommendations to improve accounting and analytical and financial control procedures, improve the efficiency of business processes of economic entities in modern conditions. Conclusions of the study. The logistics of diffusions of accounting and financial interaction of economic entities, which through the economically determined sequence of implementation of network structures, scientific methods, economic relations and public relations, encourages the business environment to build streams of production, distribution and consumption of innovative products. This concept has the direction of practical implementation through the activation of its main components: business units, government agencies and educational platforms.