Business model innovation with precision farming technology from the farmers point of view

: Agricultural holdings try to survive in the fast-changing word. The agricultural production goes throw several revolutions. These revolutions motivated companies to change their business models. The digital revolution going on nowadays. Digital agriculture has emerged as a way of feeding the world sustainably using technologies and data science to optimise on-farm production and supply chains that are responsive to real-time consumer demand. The aim of this paper to identify the changes in business model by precision farming technology. The new production methods give a chance to the agricultural holdings to make ability to take advantage of new opportunities and face with the modern challenges and new requirements.