THE IMPACT OF SERVICE QUALITY ON SUPPLY CHAIN EFFICIENCY AT TRANSPORTATION INDUSTRY

A nation's economy often reposes on the expansion of its manufacturing, agricultural, and service industries. Quality of service is crucial to maintaining a country's economic prosperity because the service industry is growing rapidly. The loss resulting from low sales is extremely simple to compute, but the loss resulting from poor service quality is very challenging. Good customer service always increased the client's faith in the business. Therefore, the current research is based on a theoretical framework combining service quality, and supply chain efficiency in transportation industry to theoretically examine the influence of service quality on supply chain efficiency. The findings revealed supply chain efficiency can be improved if quality of service meet the requirements of customer.