{"title":"酒店业的广告和促进酒店服务的现代方法","authors":"О. Osmolovskaya, D. Umarova, R. Ushakov","doi":"10.33920/igt-2-2208-01","DOIUrl":null,"url":null,"abstract":"The article shows the distinctive features of advertising in the hotel business, identified types of advertising in the industry. It is concluded that in order to create effective hotel advertising, it is necessary to be able to take into account the specifics of the industry and combine several aspects of such advertising into a single complex.","PeriodicalId":394622,"journal":{"name":"Gostinichnoe delo (Hotel Business)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Advertising in the hospitality industry and modern methods of promoting hotel services\",\"authors\":\"О. Osmolovskaya, D. Umarova, R. Ushakov\",\"doi\":\"10.33920/igt-2-2208-01\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The article shows the distinctive features of advertising in the hotel business, identified types of advertising in the industry. It is concluded that in order to create effective hotel advertising, it is necessary to be able to take into account the specifics of the industry and combine several aspects of such advertising into a single complex.\",\"PeriodicalId\":394622,\"journal\":{\"name\":\"Gostinichnoe delo (Hotel Business)\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-08-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Gostinichnoe delo (Hotel Business)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33920/igt-2-2208-01\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Gostinichnoe delo (Hotel Business)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33920/igt-2-2208-01","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Advertising in the hospitality industry and modern methods of promoting hotel services
The article shows the distinctive features of advertising in the hotel business, identified types of advertising in the industry. It is concluded that in order to create effective hotel advertising, it is necessary to be able to take into account the specifics of the industry and combine several aspects of such advertising into a single complex.