{"title":"世界遗产地的旅游营销。","authors":"Takamitsu Jimura","doi":"10.1079/9781786392688.0049","DOIUrl":null,"url":null,"abstract":"Abstract\n This chapter first examines the themes in tourism marketing generally and then narrows its focus down to destination marketing that is related more closely to World Heritage sites (WHSs). The latter section discusses World Heritage status as a brand, the stakeholders and organizations in marketing for WHSs, and visitors' responses to World Heritage status. A brief case study is presented on promoting, discouraging or banning tourism at several WHSs.","PeriodicalId":445221,"journal":{"name":"World Heritage Sites: tourism, local communities and conservation activities","volume":"18 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Tourism marketing at World Heritage Sites.\",\"authors\":\"Takamitsu Jimura\",\"doi\":\"10.1079/9781786392688.0049\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract\\n This chapter first examines the themes in tourism marketing generally and then narrows its focus down to destination marketing that is related more closely to World Heritage sites (WHSs). The latter section discusses World Heritage status as a brand, the stakeholders and organizations in marketing for WHSs, and visitors' responses to World Heritage status. A brief case study is presented on promoting, discouraging or banning tourism at several WHSs.\",\"PeriodicalId\":445221,\"journal\":{\"name\":\"World Heritage Sites: tourism, local communities and conservation activities\",\"volume\":\"18 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"World Heritage Sites: tourism, local communities and conservation activities\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1079/9781786392688.0049\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"World Heritage Sites: tourism, local communities and conservation activities","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1079/9781786392688.0049","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Abstract
This chapter first examines the themes in tourism marketing generally and then narrows its focus down to destination marketing that is related more closely to World Heritage sites (WHSs). The latter section discusses World Heritage status as a brand, the stakeholders and organizations in marketing for WHSs, and visitors' responses to World Heritage status. A brief case study is presented on promoting, discouraging or banning tourism at several WHSs.
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