机械工程中数字平台的类型学

Calvin Rix, Christiane Horst, Philipp Autenrieth, Yona Paproth, Jana Frank, G. Gudergan
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引用次数: 1

摘要

信息和通信技术的快速发展使基于数字平台的新商业模式成为可能。亚马逊(Amazon)或Airbnb等市场已经采用了这种商业模式,将以前互不关联的供方和需求方连接起来,通过数字平台进行商业交易。由于工业4.0和随之而来的快速技术发展,数字平台已经进入机械工程领域的市场。存在不同类型的平台,例如机器设备的市场或连接机器的数字数据平台。尽管许多公司声称提供基于平台的业务模型,但他们往往缺乏对单个业务模型组件的了解。为了缩小这一差距,本文根据现有的各种平台的细节特征进行了结构设计。本文对来自其他行业领域的数字平台的现有类型进行了分析。通过对机械工程中平台的案例研究,调整了这些类型,并为机械工程中的数字平台创建了一个新的类型。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Typology of Digital Platforms in the Mechanical Engineering
The rapid developments in information and communication technology enable new business models that are based on digital platforms. Marketplaces such as Amazon or Airbnb have already adapted this business model to connect previously unconnected supply-side and demand-side to conduct a business transaction via a digital platform. Due to Industrie 4.0 and the rapid technological development that comes with it, digital platforms have entered the market within the area of the mechanical engineering. Different platform types exist, such as marketplaces for machine equipment or digital data platforms for connected machines. Although numerous companies claim to offer platform-based business models, they often lack knowledge on individual business model components. To close this gap, this paper structures a variety of existing platforms based on their detail characteristics. Within this paper, existing typologies of digital platforms from other industry areas are analyzed. Case study research of platforms within the mechanical engineering is used to adjust these typologies and create a new one for digital platforms within the mechanical engineering.
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