“Tengo que sobrevivir”: Relato de vida de tres jóvenes microemprendedores bajo COVID-19

The health crisis caused by the COVID-19 pandemic transformed life in all areas. This context presents extraordinary conditions of uncertainty that can contribute to understanding the entrepreneurial phenomenon and its very particular dynamics under this adverse context. Under the qualitative paradigm, an investigation was designed with the objective of determining and analyzing the experiences of the entrepreneurs who started their operations in the months of April and May, when the health crisis was declared in Mexico. The life stories of two young entrepreneurs were analyzed and the results were contrasted with the findings of Maritz (2020) and Nicolas Martinez and Rubio Banon (2020), highlighting the challenges they face in their contexts. The results suggest that youth, resilience, detection of opportunities and a positive vision of the future influenced their decision to start a business in such an adverse situation, and the literature review showed that they share motivations, challenges and limitations of other entrepreneurs in the world facing the COVID 19 pandemic. In addition to the above, it is considered that the inexperience of the subjects of this study means that these newly born businesses do not feel threatened by the crisis they face and even maintain positive expectations for the future.   Keywords: Entrepreneurs; Covid-19; micro business; context; entrepreneurial opportunities.