Use of the Codes of Audio-Visual Media

This chapter has a purpose to persuade college and university professors to re-consider the role of audio-visual media in the processes of higher education and language learning and give it a try as a great way for educating and building close multi-cultural relation between students and professors, regardless of national and/or cultural background. Its contents are highlighted by examples of successful use of audio-visual media in language learning and intentions to formulate the path, which methodology will follow in the recent future, considering the wide-spread of “new media” and Internet, which make communications more global and international than ever. Also included are the recommendations, based on authors experience in the field of study and exclusive quotations (some of which were previously unpublished and gathered in-field by authors).