A Study on ‘Consumer Buying Behavior Towards the Green Marketing Practices’

Green marketing is one of every of the simplest ways that is employed by the organization to make or to form a complete image within the minds of the client. It’s very useful technique to save the environment for the future. Green marketing came into existence in 80s that is outlined as selling the merchandise in environmentally friendly way, in brief known as eco-friendly which includes many activities like redefining the merchandise quality, product modification, changes within the production method, technological advancements, improvement within the packing, promotion methods increasing the attention of customers.The Green promotional activities and products quality provides differentiation in terms of creating image and builds the core ability among the corporations. The green marketing produces an amendment within the shopping for behavior and client perspective towards purchasing.