Promotion of Information Services and Resources in University Libraries

This research aimed to identify how libraries promote their services and resources for awareness creation among library patrons and the role of the library staff in creating this awareness among users about information services and resources. The study was undertaken through a questionnaire-based survey. Data collection procedures were completed in two phases. In the first round, the data were collected from 13 in-charge librarians/ marketing officers and in the second round, data were collected from 243 library users. Data were analyzed using SPSS. Results demonstrate that planning and implementing promotional activities provide a chance to evaluate the utilization of information resources and services. Promotional activities not only create awareness but also justify the budget spent on the acquisition of information resources.