WHAT S IN A NAME EXPERIMENT ON THE AESTHETIC JUDGMENTS OF ART PRODUCED BY ARTIFICIAL INTELLIGENCE

We conducted an experiment to explore the effect on aesthetic judgments influenced by the presence and awareness of the title of the abstract paintings produced by Artificial Intelligence. Fifty-two participants (52 students from the Faculty of Fine Arts) were randomly signed into control and experimental groups. Participants of the control group were asked to rate five abstract paintings created by various artists, while the experimental group also rated the same paintings only differing in the names of the author that they were made by Artificial Intelligence. Consequently, in our research, we adopted Berlyne's psychobiological theory, which focuses on the role of arousal as one of the primary determinants of aesthetic preference. The results suggest that the name of AI on title can function as a novelty and surprising reference to denote performance for our visual arts perception despite the fact that it is not created by AI. However, “complexity,” “interestingness,” and “ambiguity” variables didn’t show any statistic significant. These findings extend past research by demonstrating that title presentation affects the perception of abstract art by the participants.